Power of Your Brand – Understanding Your Intangible Assets to Enhance Business Sustainability


The customers’ experience defines your brand. The experience is abstract and difficult to quantify using old tools, you need to have a new standardized framework to evaluate your brand. This 1½ hour Seminar covers the following topics to provide you greater insight into the Power of the Brand – Tangible and Intangible. Topics include:
• Brand and Intangible Assets
• Applications of the Brand Evaluation Framework
• Addressing historical brand measurement problems
• How does the Brand Evaluation Framework work?