Industrial Lubricants Sales for Maintenance and Reliability: Introduction and Goals

Description

Introductory lecture on selling industrial lubricants through a reliability lens. Covers fundamentals, viscosity and additives, contamination control, oil analysis, standards, stakeholder goals, discovery, value quantification, solution design, trials, objections, service agreements, supply chain, and competitive positioning. Emphasizes visual tools, measurable outcomes, and a structured process from diagnosis to scale.